Anshul Goel
Duroshox began its journey in 1986 with a small team of 12 people. Since then, we have grown into market leaders across a variety of niche product applications. Every day, we come to work with a deep passion for excellence, committed to creating a positive impact—both through workplace brilliance and our customer-centric approach.
Over the last two decades, our mission-driven culture has inspired individuals to do meaningful work and lead lives that make a lasting difference. Fueled by purpose, our people have consistently delivered results that defy expectations. While we pursue ambitious goals, we remain grounded in our core values.
Our decision-making is guided by four foundational principles: Commitment, Continual Improvement, Preservation, and Flexibility. These values not only shape our internal culture but also influence how we recruit talent and select business partners. By constantly challenging ourselves, we aim to raise the bar of excellence.
As a privately owned business, we benefit from a long-term perspective that many publicly traded or widely held companies often lack. This structure enables us to prioritize sustainable value over short-term gains, staying true to our enduring mission.
Rather than act as a vendor, we partner closely with our customers to help them succeed in their respective markets. Our core purpose is simple yet powerful: “Help Our Customers Succeed In Their Marketplace.” Moving forward, we will continue to grow consistently—fast but purposefully—while staying true to the management philosophy that has guided us since inception: pursue constant growth with unwavering integrity.
If you’re a potential customer, we’re eager to understand your needs and deliver solutions that move the needle for your business. If you’re a supplier or service provider, let’s join forces to challenge norms and build something remarkable. Together, we can create lasting value and shape a future defined by excellence.
Our Commitment
At Duroshox, we are driven by a relentless passion for business excellence. We take ownership of our actions and are unwavering in our responsibilities. Our dedication to meeting objectives is persistent and unwavering. This commitment extends to our customers, our team, and our suppliers, ensuring that every interaction and product reflects our core values of passion, ownership, and persistence.
- We shall be “passionate” for driving business excellence.
- We shall take “ownership” in what we do. We shall not shy away from “responsibility”.
- We shall “persistently” strive to meet our objectives.
Continual Improvement
At Duroshox, we believe in achieving more with less. We are dedicated to getting better every day, both as individuals and as teams. Our continuous improvement efforts are driven by a deep understanding of our customers’ expectations, ensuring that we enhance our offerings to meet their needs consistently. This commitment reflects our core values of efficiency, personal and team development, and customer-centric innovation.
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We will strive to achieve” more” with” less”.
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We are committed to getting “better” every day in all we do, as individuals and/or as teams
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We will continuously working to” improve” our offerings by better understanding our customer’s expectations.
Preservation
At Duroshox, we are dedicated to safeguarding our company from internal and external risks that may pose a threat to our long-term growth. By proactively identifying and mitigating potential challenges, we ensure the stability and sustainability of our business for the future. Our commitment to preservation allows us to maintain our focus on innovation, excellence, and customer satisfaction.We will strive to achieve” more” with” less”.
- We shall “avoid” reckless risks and “protect” the financial strength of the company.
- We will “safeguard” our company from internal and external risks that may pose a threat to long term growth.
Flexibility
At Duroshox, we are committed to adjusting, changing, and rising to new challenges set forth by our customers. We continuously adapt our products and service offerings to meet evolving circumstances, ensuring that we remain responsive and relevant in a dynamic market. Our dedication to flexibility and innovation allows us to consistently exceed customer expectations and deliver exceptional value.
- We will “adjust”, “change”, and “rise” to new challenges set forth by our customers.
- We will “adapt” our products and service offerings to changing circumstances